What is digital marketing audit service?

• E-marketing audit is an evaluation of the effectiveness of a company’s online marketing.
• The audit consists of 4 parts:
  1. Technical – do you have data that shows the effectiveness of your marketing?
  2. Strategic – do you have the necessary information to increase profitability in the long run?
  3. Customer Attraction – Do you know what channels to do this with maximum ROI?
  4. Tactical – Do you use best practices in online advertising channels?

What is the purpose of an online marketing audit?

• The goal of an e-marketing audit is to increase the current effectiveness of online marketing.
• The third-party audit impartially assesses current effectiveness and provides recommendations for further action based on best practices in online marketing.
• You won’t need to change your current advertising agency or start working with one.
• The findings of an online marketing audit are practical, with clear recommendations for the next steps that can be taken by the current agency or an in-house online marketing specialist.

Can an E-marketing audit be performed by the company itself?

• Online marketing auditing through an in-house marketing department is difficult to implement because, unlike financial auditing, where financial standards are made public, good online marketing practices are a privilege for advertising agencies.
• The company’s marketing department would base its audit on its knowledge, which it has already implemented, so the results of the audit would not be useful.